Micro & Macro Approach Sdn Bhd
 

Summary of the MMA Marketing Services we work with :

 
Brand Equity:
  • Product R & D
  • Trade Mark Protection
  • Consumer Segmentation
  • Branding & Brand Image
  • Pricing & Positioning
  • Quality Assurance
  • Product Innovation
  • Media Advertising
  • ATL Planning, Resources & Implementation
  • Consumer Promotion Planning & Resources
  • A & P Budget
 
Market Development:
  • Market R & D
  • Product Portfolio/SKUS
  • Distribution Degree
  • Trade Promotion Planning & Resources
  • Marketing Plans
  • Key Account Business Development & Sponsorships
  • Product Placements & Trade Listings
  • Merchandising Resources
  • Pack Size Configuration/Product Portfolio
  • P.O.S. & Display Materials
  • BTL Planning & Resources
  • Trade Returns
  • Consumer Services
 
Market Services: Sales & Distribution Management, Market Services Management, Trade Relationships, Market Coverage, Market Knowledge, Field Operations, Leadership
  • Month-by-month sales targets divided into different types of major customers, different types of major outlets, on a district-by-district basis.
  • Sales & Distribution R & D
  • Market Census & Trade Research
  • Market Coverage & Territory Planning
  • Regional/Sub- Distributors Selection & Appointment
  • Sales Channel Strategies
  • Market Segmentation
  • Sales Route Planning
  • Market Service Levels
  • Sales Target Setting
  • Sales Target Accomplishment
  • Sales to Trade (On-Premise & Off-Premise)
  • Order Processing & Invoicing
  • Trade Credit Exposure
  • Category Management
  • Share of Shelf/Space Management
  • Quality of Shelf
  • Merchandising Planning & Execution
  • Market Staff Training & Skill Development
  • Market Staff Assessment
  • Monitoring and Control of Sub-Distributors
  • Sub-Distributors Staff Assessment
  • Sub-Distributors' Staff Training/Development
  • In-Market Product Monitoring
  • Product Hygiene
  • Product Freshness
  • Stock Rotation Execution
  • Inventory Planning
  • P.O.S. Display Execution
  • Promotion Execution
  • Market Intelligence & Competitive Feedback
  • Channel Sales Analysis & Sales Statistics
  • Identify Trade Problems & Opportunities
  • Problem Analysis & Resolution
  • Sales Action Plans & Execution
  • Recommend Market Priorities, Opportunities & Approaches
  • Prepare Sales & Marketing Focus Reports
  • Analyse Market Performance with Brand Owners.
 
Logistics Services
  • Warehousing
  • Regional Transhipment
  • Physical Deliveries to Trade
  • Return Goods Handling
 
Importation Services:
  • Import Licensing & Importation Requisites
  • Letter of Credit/Promissory Notes Issuance
  • Import Processing & Documentation
  • Taxation, Duties & Freight
  • Incoming Goods Receiving

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